Rating Rationale
June 19, 2023 | Mumbai
Baazar Style Retail Limited
Rating outlook revised to 'Positive'; Rating reaffirmed; Rated amount enhanced for Bank Debt
 
Rating Action
Total Bank Loan Facilities RatedRs.105.03 Crore (Enhanced from Rs.75 Crore)
Long Term RatingCRISIL BBB+/Positive (Outlook revised from 'Stable'; Rating Reaffirmed)
Note: None of the Directors on CRISIL Ratings Limited’s Board are members of rating committee and thus do not participate in discussion or assignment of any ratings. The Board of Directors also does not discuss any ratings at its meetings.
1 crore = 10 million
Refer to Annexure for Details of Instruments & Bank Facilities

Detailed Rationale

CRISIL Ratings has revised its outlook on the long-term bank facilities of Baazar Style Retail Limited (BSRL) to ‘Positive’ from ‘Stable’, while reaffirming the rating at CRISIL BBB+.

 

The revision in outlook factors in healthy growth in turnover and sustained improvement in profitability with revenue having increased to Rs 796 crore in FY23, exhibiting ~45% growth over FY22 backed by increased market penetration, post covid-19 demand recovery, higher average ticket size and breakeven achieved in stores opened in FY22 and FY23. Going forward, with continuous addition of new stores and increased market penetration, the business risk profile is expected to improve along with sustenance of liquidity and financial risk profile. The total number of operational stores  in FY23 were 135 as against 106 in FY22. Further growth in turnover along with sustenance of operating margins around 7% will be key rating sensitivity factors.

 

Together with calibrated expansions and minimal reliance on debt, BSRL has been able to sustain its strong financial risk profile characterised by a conservative capital structure and robust debt protection metrics. Backed by healthy generation of accruals and BSRL relying on internal accruals and funding for its capital expenditure (capex) plans, BSRL has also sustained its comfortable liquidity risk profile.

 

The rating continues to reflect BSRL’s healthy financial risk profile, geographical diversification, rising revenue and profitability, and high growth potential for the apparel industry in India. These strengths are partially offset by exposure to intense competition.

Key Rating Drivers & Detailed Description

Strengths:

Healthy financial risk profile: Gearing is estimated to be strong at around 0.40 time as on March 31, 2023. Networth remains strong estimated at Rs 228 crore as on March 31st, 2023 marked by continuous infusion of equity. Debt protection metrics are robust, with interest coverage ratio estimated at 6 times  and Net cash accruals to Adjusted debt (NCA/AD) ratio at around 0.50 times in fiscal 2023. Gradual decline in debt with better working capital management is expected to support the debt protection metrics over the medium term. Steady profitability should result in sizeable accretion to reserves, thereby keeping the networth and capital structure comfortable.

 

Geographical diversification aided by new stores in eastern India: Over the years, the company has widened its geographical presence beyond West Bengal and Odisha by entering Andhra Pradesh, Assam, Bihar, Jharkhand and Tripura, Uttar Pradesh and Chhattisgarh. This protects operations from adverse political or economic conditions in any one state. However, West Bengal will remain the major contributor to revenue over the medium term.

 

Improving scale and profitability: The company has exhibited an increase in the turnover to Rs 796 crore in fiscal 2023 from Rs 47 crore in fiscal 2015 due to its aggressive expansion strategies and the promoters’ experience. Increased efficiency in new stores has supported profitability. Further growth in turnover along with sustenance of operating margins around 7% will be key rating sensitivity factors.

 

Weakness:

Exposure to intense competition: High profitability, healthy growth prospects and ease of sourcing have encouraged many organised and unorganised entities to enter the garments segment. The intense competition will continue to constrain scalability, pricing power and profitability.

Liquidity: Adequate

Cash accruals are estimated over Rs 40 crore over the medium term against debt repayment obligation of Rs 8 crore per annum over the medium term. Bank limit utilisation of fund based limits was moderate at 75% on average over the 12 months through May 2023. Timely  infusion of equity and unsecured loans from the promoters and investors is expected to support liquidity. Current ratio stood healthy estimated around 1.40 times on March 31, 2023. Low gearing and moderate networth should continue to support liquidity

Outlook: Positive

BSRL should continue to benefit from extensive experience of its promoters and established market position.

Rating Sensitivity factors

Upward Factors:

* Sustained growth in revenue and improvement in profitability to around 7% leading to healthy accruals

* Further improvement in working capital cycle led by improvement in inventory and creditor management thereby leading to sustenance of the healthy financial and liquidity risk profile 

 

Downward Factors:

* Substantial increase in the working capital requirements leading to increase in GCAs 

* Substantial reduction in profitability with accruals below Rs 20 crore and/or any large debt funded capex thereby weakening the financial and liquidity risk profile

About the Company

Incorporated in June 2013, BSRL sells readymade garments, footwear, toys, accessories, cosmetics, luggage, and other household items and home furnishings through its 135 departmental stores, primarily in eastern India. The stores are run under the Style Baazar brand in West Bengal, Odisha,  Jharkhand, Bihar, Assam, Andhra Pradesh and Tripura, Uttar Pradesh and Chhattisgarh.

Key Financial Indicators

As on / for the period ended March 31*   2022 2021
Operating income Rs crore 552.41 430.55
Reported profit after tax Rs crore 0.56 -7.32
PAT margin % 0.1 -1.7
Adjusted debt/adjusted networth Times 0.53 0.65
Interest coverage Times 1.65 2.07

*CRISIL Ratings’ adjusted numbers

Any other information: Not applicable

Note on complexity levels of the rated instrument:
CRISIL Ratings` complexity levels are assigned to various types of financial instruments and are included (where applicable) in the 'Annexure - Details of Instrument' in this Rating Rationale.

CRISIL Ratings will disclose complexity level for all securities - including those that are yet to be placed - based on available information. The complexity level for instruments may be updated, where required, in the rating rationale published subsequent to the issuance of the instrument when details on such features are available.

For more details on the CRISIL Ratings` complexity levels please visit www.crisilratings.com. Users may also call the Customer Service Helpdesk with queries on specific instruments.

Annexure - Details of Instrument(s)

ISIN Name of instrument Date of
allotment
Coupon
rate (%)
Maturity
date
Issue size
(Rs crore)
Complexity 
levels
Rating assigned
with outlook
NA Cash Credit NA NA NA 76 NA CRISIL BBB+/Positive
NA Proposed Fund-Based Bank Limits NA NA NA 4.34 NA CRISIL BBB+/Positive
NA Term Loan NA NA Apr-26 24.69 NA CRISIL BBB+/Positive
Annexure - Rating History for last 3 Years
  Current 2023 (History) 2022  2021  2020  Start of 2020
Instrument Type Outstanding Amount Rating Date Rating Date Rating Date Rating Date Rating Rating
Fund Based Facilities LT 105.03 CRISIL BBB+/Positive   -- 29-04-22 CRISIL BBB+/Stable 15-02-21 CRISIL BBB+/Stable 24-03-20 CRISIL BBB+/Negative CRISIL BBB+/Stable
      --   --   --   -- 29-01-20 CRISIL BBB+/Stable --
All amounts are in Rs.Cr.
Annexure - Details of Bank Lenders & Facilities
Facility Amount (Rs.Crore) Name of Lender Rating
Cash Credit 29.31 Axis Bank Limited CRISIL BBB+/Positive
Cash Credit 14 State Bank of India CRISIL BBB+/Positive
Cash Credit 7 HDFC Bank Limited CRISIL BBB+/Positive
Cash Credit 10.69 Axis Bank Limited CRISIL BBB+/Positive
Cash Credit 15 HDFC Bank Limited CRISIL BBB+/Positive
Proposed Fund-Based Bank Limits 4.34 Not Applicable CRISIL BBB+/Positive
Term Loan 8.2 State Bank of India CRISIL BBB+/Positive
Term Loan 16.49 Axis Bank Limited CRISIL BBB+/Positive
Criteria Details
Links to related criteria
CRISILs Approach to Financial Ratios
Rating criteria for manufaturing and service sector companies
CRISILs Bank Loan Ratings - process, scale and default recognition
Rating Criteria for Retailing Industry
Understanding CRISILs Ratings and Rating Scales

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